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Lauren b. is an enchanting women’s clothing store located in the heart of Morristown, NJ. Explore a classic and whimsical mix of designs crafted from the finest fabrics – silks, woolens, and rayon. The store is a celebration of color, texture and inspired style. Petite through women’s sizes are available as are special orders.

After graduating from the Fashion Institute of Philadelphia, the dynamic proprietor Lauren Gannet spent years working in the fashion industry for companies such as Urban Outfitters, Eileen Fisher and Jaeger. “My dream has always been to create a local shopping experience that reflects a sophisticated urban ambiance. ” 13 years later, Lauren b. has blossomed into a popular meeting place for all women who seek and enjoy unique and beautiful clothing.

An inspired collection of accessories, jewelry and shoes complements the shop’s clothing collections, which includes a myriad of designers like Weston Wear, Jill McGowan, Geiger of Austria and Equestrian. An emphasis on bringing in fresh new looks keeps customers returning again and again. We invite you to leisurely browse and enjoy a treat for the senses – beautiful décor, pleasant music, and elegant fashion. Our experienced staff is happy to offer styling assistance.